Exclusive Brands for the Brunei Market

Simmons is an international world-class brand that has a demonstrated history of research, innovation and leadership in the sleep industry. Today, Simmons is the world’s number one name in bedding – with over S$1 billion in sales, and is known in more than 70 million households across 120 countries. Simmons introduced the world’s first independent Pocketed Coil®, a technology often copied but never mastered by its many competitors. There are few mattress brands that can boast such an illustrious pedigree, international consistency, and strict quality control.

Simmons is the preferred brand for the hotel industry, serviced apartments, hospitals and health care facilities, and even submarines and cruise ships. Nine-out-of-ten 5-star hotels in Singapore use Simmons mattresses e.g. Grand Hyatt, Royal Plaza on Scotts, Shangri-la, The Ritz-Carlton, Hilton, The Oriental, Raffles Hotel, The Fullerton, Pan Pacific, Hotel Inter-continental, etc.

La-Z-Boy was founded in 1929 in U.S.A when it first introduced its recliner. Over the subsequent decades, the product line has grown to include a myriad of pieces and styles, and the brand name has become highly recognized across U.S.A. and around the world. But throughout its history, one fact has remained constant: The La-Z-Boy brand name is synonymous with comfort and quality.

Other Brands

Corium Italia is an Italian sofa manufacturer with extensive experience in the product development, design, manufacturing and sales of sofas. Corium Italia originated from the heart of Tuscany, Italy, and draws its inspirations from the rich heritage and tradition of passion, excellence and accomplishment, dedicated towards ideals of beauty and perfection.

Hjellegjerde ASA is one of Norway’s largest home furnishings groups and is known as a leading manufacturer of quality upholstered furniture, supplying the domestic and international furniture markets with recliners and sofa sets. Conceptually designed, these chairs combine the need for comfort with functionality. The production of functional sofas and related sofa products belonging to the Fjords® product group takes place at the Sykkylven factory in Norway. Woodworking, cutting and sewing, as well as upholstery and assembly are all done at this plant.

Dickson is a Hong Kong-based company that has an impressive track record of innovation and commitment to unique cutting edge furniture design. The four design concepts of aesthetics, mechanics, practicality, and durability that have been adopted by Dickson are clearly evident in its complete range of living room, dining room, and bedroom furniture. This is also demonstrated by the numerous accolades it has received in the areas of design and quality control. Dickson’s efforts in the area of quality control have also resulted in its ISO9001 certification.

By incorporating high quality materials, manufacturing processes, and management concepts from France, Germany, Italy, and Australia, Dickson ensures that its products are not only visually appealing but will also endure the test of time better. Dickson’s safety standards are upheld by its careful selection of health-friendly materials. The prevalent use of high gloss finishes, aluminum, and glass combined with a neutral color palette results in a contemporary range of furniture suitable for those who are seeking to create a sophisticated timeless environment.